The 2025 Back Roads Indie Book Crawl was hosted by Viewpoint Books in Columbus, Indiana. They wanted an identifiable brand that was inspired by Nancy Drew and felt like fall. The business requested that all assets were easily accessible among all other participating organizations.
This project included a mix of digital and print outcomes, including:
- Back Roads Indie Book Crawl logo
- Brand colors and fonts
- Google form, tied to a custom QR code
- Pre-made social media posts
- Social media post templates
- Corresponding graphics and illustrations
- Commemorative poster
- Bookmark featuring the map
- Sticker art
- Tote bag art
All art and design is intellectual property of AbFlo Creative and cannot be used for public consumption unless authorized.
